The Definitive Guide to Google Ads UTM Tracking & ValueTrack
When advertising on Google Ads, manually typing keyword names into every individual ad is both tedious and prone to typos. Google solves this through ValueTrack parameters—dynamic placeholders that Google automatically populates when an auction triggers your ad.
Recommended Google Ads Final URL Suffix
In your Google Ads dashboard, go to Settings → Account Settings → Tracking. In the Final URL Suffix field, paste this standard template:
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&matchtype={matchtype}&device={device}
Popular Google ValueTrack Parameters Cheat Sheet
| Parameter | Replaced With | Example Output |
|---|---|---|
| {keyword} | The targeted search keyword that triggered your ad | gst+billing+software |
| {matchtype} | Match type: exact (e), phrase (p), or broad (b) | e |
| {network} | Network: Google Search (g), Search Partners (s), Display (d) | g |
| {device} | Device used: mobile (m), tablet (t), or computer (c) | m |
| {creative} | Unique numeric ID of the clicked ad variation | 6892410928 |